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Kids’ Brains React More Positively to Fast Food Logos Than Those of FedEx or...

Medical Daily http://www.medicaldaily.com/  reports a study conducted by researchers from the University of Missouri-Kansas City and the University of Kansas Medical Center found that logos from...

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OK, so what’s the plan for developing effective BRANDED MARKETING...

NOTE: This is the first in a series of four posts, outlining my view as to what is involved in developing powerful, branded marketing communications. Post #1 below provides an overview. It will be...

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New survey confirms power of “emotional” in brand loyalty … SME’s, YOU BETTER...

Brand Keys, a New York company that specializes in brand and customer-loyalty consulting, just released its 2012 edition of its top 100 “Loyalty Leaders” list.  The composition and rankings of this...

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What the hell is a “Brand Essence” and why do I need one?

NOTE: This is the second in a series of four posts, outlining my view as to what is involved in developing powerful, branded marketing communications. Post #1(October 17) below provided an overview....

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Emotion Rears Its Pretty Head, Even on LinkedIn

Fast Company’s got a nice piece by Jonathan Lister on a LinkedIn study that supports the idea that advertisers can more effectively connect with their audiences by marketing, at least in part, to their...

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Introducing the most misunderstood and misused term in advertising:...

NOTE: This is the third in a series of four posts,outlining my view as to what is involved in developing powerful, branded marketing communications. Post #1(October 17) below provided an overview. Post...

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7 Natural advantages SME’s have, including the emotional connections of their...

John Jantsch Just read a great post on John Jantsch’s Duct Tape Marketing blog. In it John, whose site I love and who is called by many, the World’s Most Practical Small Business Marketing Expert, lays...

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Polaroid just may be resurrecting their brand.

The Polaroid Fotobar Store Cruising through the latest news from the ongoing 2013 Consumer Electronics Show, or CES for you non-geekies, I came upon the Techlicious 2013 Best of CES Awards on their...

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Talk about leveraging your brand…in a good way!

We all know what “cause-related” marketing is and we’ve seen marketers who, maybe not so subtly, associate themselves with a widely respected or revered entity to ethically gain a bit of positive...

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My favorite coffee shop (and coffee shop brand) in Bangkok…Mascotte The...

I don’t hang out in Starbucks or any other Bangkok cooffee shops, as I really don’t think their coffee and general “branding ambience”  is worth the high altitude prices they ask for their cups....

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Is Apple’s iPhone brand losing its freshness?

Wow! Apple iPhone 5S & 5C a real disappointing, but expected, update http://bit.ly/16gkC7K …itsy bitsy camera and fingerprint ID…and COLORS for the C skin. Whooopee! US largest retailer (WalMart)...

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Starbucks CEO Pulls a Smart One On Guns — Please, “No”, But If You Do, It’s “OK”

The CEO of Starbucks, Howard Schultz, pulled a pretty clever maneuver last week. He instituted a policy saying that legally permitted guns would be allowed in his outlets, but they really weren’t...

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Top 100 Most Loved Brands …Why Are They “Loved”?

APCO Insight, the global opinion research consultancy at APCO Worldwide, has published its list of the 100 Most Loved Companies. The Walt Disney Company topped the list followed by Yahoo!, Google and...

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Is Apple’s iPhone brand losing its freshness? Part II

I posted here on September 18, expressing some disappointment, innovation-wise, with the Apple launch of its 5S and 5C phones.  Just didn’t seem to be the “usual” degree of Apple creativity and forward...

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“Split” TV Commercial — Great for Van Damme, Maybe Not So Much for Volvo

Before we start with my take on this admittedly “epic” television commercial (more than eight million views on YouTube in little more than a week), let’s take a refresher look at it . Now no one can...

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Today, I’m Entering the HubSpot 30-Day Blog Challenge

OK,maybe not such big news, but I’m entering the HubSpot 30-Day Blog Challenge. My personal goal here is to publish 30 posts in the 30 day period January 2-31. Don’t expect to win anything from HS,...

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Is Colorado’s Brand Becoming the “Stoner State”?

And, if so, is that a bad thing? Colorado has completely legalized marijuana for recreational use by adults. Although Washington state has  done the same thing, Colorado seems to be getting all the...

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Is there a problem developing in “Apple Brand-Land”?

  IS THE VAUNTED APPLE BRAND LOSING SOME OF ITS MOXIE? Apple’s latest quarterly results were good, but disappointed investors. And the company’s forward guidance suggested some weakened “profit”...

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True Visions/ASN Amateur Hour in Thailand Super Bowl Telecast

Thailand’s leading cable satellite television operator, True Visions, carrying the ASN Super Bowl  telecast, really came off as almost amateurish today. The ASN side of actually PRODUCING and...

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Is that actor “live” or is he Memorex?

“Philip Seymour Hoffman may be digitally replicated for unfinished ‘Hunger Games’ scenes.”  This headline from today’s Washington Times, following on the prolific actor’s death, caught my eye. Not so...

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